A Beginner's Guide to background music for presentation
Ever found yourself humming a jingle persistently? Or getting strangely psychological over a particular song on the radio? Or recalling every line to a teen anthem you haven't heard in decades?
Music subconsciously affects our mood, energy levels, memory recall and even behaviour. It can heighten our sense of connection to individuals, experiences and areas-- even organizations.
It's this effect that researches have been measuring for the previous 2 decades. The bulk of research shows a clear connection in between soundtrack and an organization' efficiency. And yet, music remains one of the most underused tools for company success.
Here at Ambie, we're identified to assist organization owners comprehend the real value of music for their brand. That's why we've sorted through the mountains of research study to set out the realities straight.
Now, whether you're an Ops Director or self-appointed store DJ, you can fully comprehend-- and capitalise-- on music in your service. Restaurant background music
Background music can affect how a client feels, thinks and even spends in your location
How background music effects your client experience Impressions are lasting impressions.
In his popular TED talk, Daniel Kahenman (the Nobel-winning rockstar of behavioural psychology) describes how it only takes one negative event to ruin a person's perception of a whole experience. (We go into this more in our Why music matters article).
Kahenman's words are effective inspiration for organizations to ensure every interaction with consumers is a constructive one. From the moment a consumer walks through the door, to the moment they leave-- every step of the consumer journey should add value. Music is necessary to this process. 81% of consumers state that service background music raises their state of mind, while 71% state it develops a much better environment in general. From the minute a consumer walks through the door, to the moment they leave-- each step of the customer journey should add value. And when customers feel great in a space-- they act various within it. Did you understand that just playing music that customers delight in makes them 24% more likely to buy a product?
It's no surprise why 84% of organisations who focus on enhancing consumer experience report increased profits. How is your company background music constructing a positive customer experience?
Company background music and the customer experience FAST FACTS: How music impacts customer experience (Source: BrandChannel, MarketingCharts and PPL. Links in text to full reports).
How company background music builds your brand identity It's a tough market. E-commerce is ever rising, the High Street ever crowding. Companies are looking for new ways to enhance their brand in order to stick out. And customer experience has actually ended up being important.
In 2013 a Walker Info study anticipated that by 2020 customer experience would surpass cost and item as the essential differentiator in between brands. We're now seeing that truth.
Music is a direct and cost-effective method of developing state of mind and building connection with your target audience. Typically when background music for presentation we consider the elements that construct a brand, or client experience, we think about the visual elements-- signage, decoration, logos etc. We forget the essential role of sound in developing identity too. However according to Brand Channel, 96% of brands who utilize music that fit their identity are more likely to be remembered by customers. This makes music a direct and affordable way of setting the tone of your brand name and structure rapport with your target market.
On top of this, a HUI Research study experiment concluded that just playing brand-matched music over a generic mix of songs might see sales increase by 9%. (Which we unpack more in this How background music can increase your business post). How does your sound identity assist you stick out from rivals? music and branding.
QUICK TRUTHS: How music impacts your brand (Source: BrandChannel, Sounds Like Branding and HUI Research. Hyperlinks in text to complete reports) How background music cultivates client loyalty.
Did you know that acquiring a new consumer expenses around 6X more than keeping an existing one? And you're 50% most likely to make a sale to that existing client. So a 'sticky' customer base can be an easy method of keeping sales volume. However protecting the ongoing the trust of these customers requires more effort. The ideal soundtrack can 'speak the language' of your consumer base; resonating with their worths, tastes and aspirations. Music can be a meaningful layer of this strategy. The ideal soundtrack can 'speak the language' of your consumer base; resonating with their worths, tastes and aspirations. It can increase a person's sense of coming from a brand name, plus their possibility of returning. In truth, a study from Music Works discovered that 31% of customers said they would return to a business if the music was right. 21% stated they would likewise suggest that company. This explains why over two thirds of entrepreneur declare that music encourages repeat company.
It's not all about loyalty cards. Music makes your perfect consumers feel welcomed when they enter, understood as soon as within, and so more likely to return when they leave.
Does your music match the taste and worths of your consumers and clients?
FAST FACTS: How music effects customer loyalty (Source: Music Works. Hyperlinks in text to complete reports).
How company background music maximises sales earnings Your service background music brings numerous intangible benefits-- increased brand name awareness, consumer experience, loyalty. But when it pertains to the lifeline of your company-- sales-- is there a quantifiable distinction?
You bet. In a landmark Milliman study, he showed how playing slower music minimized the speed at which clients moved through a store. However the most fascinating take away? He likewise taped this change in customer behaviour caused as 38% sales boost. (If you're curious, we look into the Milliman research study in our Matching music to your trade patterns blog piece).
Millian was one of the very first to link music to customer behaviour, however he was not the last:.
Cain-Smith and Curnow showed how music volume could affect traffic through a shopping center. Caldwell and Hibbert connected a slow pace to increased dwell-time and beverage purchases.
Knöferle revealed how small musical secrets could drive extra invest in some contexts.
HUI Research found that brand-matched music in the food and drink sector could boost sales by 9%. A Texan research study found certain categories might trigger more pricey acquiring decisions.
( And if you're a numbers individual, we cover more in our How background music can improve company post).
Phew! The numbers are as illuminating ... and frustrating. However if you're scratching your head over whether Tchaikovsky or Beyonce will generate more sales, keep the words of Milliman himself in mind:.